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Friday, May 20, 2011

Body Magazine | Swimgerie Specializes in Sexy Swimwear

California attorney and businesswoman Lilly Ghalichi loved visiting beaches and attending poolside events, but was continually disappointed by lackluster swimwear options. With the increasing popularity of pool parties in big-city clubs and hotels, she decided women needed swimwear that made them look and feel good, no matter where the suits were worn.
The result is Swimgerie, a line of swimwear inspired by the shapes and silhouettes of lingerie.
"Our suits are no more or less covered than traditional swimwear," said Ghalichi. "However, the lingerie-inspired design makes them extremely provocative and sexy."
The collection’s introductory line, Femme Noir, consists of two one-piece suits as well as five tops and three bottoms which can be mixed and matched. The styles retail for $49 to $149.
The Femme Noir collection is offered in sizes XS to L. Retailers’ first orders must include at least one of each size XS and L and two of each sizes S and M for every piece in the collection they order, but there are no requirements for reorders. Each item is sold separately and most are shipped within two days from a distribution center in Los Angeles.
While the Femme Noir collection is only available in black, two new Swimgerie collections are planned for July that will feature solid colors such as coral, red and turquoise as well as prints including cherries, hearts and a peacock pattern.
According to Ghalichi, the response to Swimgerie’s launch has been extremely positive. "Every woman wants to look sexy and feel amazing in her swimsuit," she said.
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Femme Noir Swimgerie - New Luxury Swimsuit Line Just In Time For Summer


Femme Noir Swimgerie

New Luxury Swimsuit Line Just In Time For Summer
LOS ANGELES (May 20, 2011) - Femme Noir Swimgerie is proud to announce its website launch and new online store.

Femme Noir Swimgerie is where luxury swimwear meets seductive lingerie. It's a bold fusion of high-quality fabrics with lingerie-inspired cuts and designs, resulting in sexy, yet timeless one-of-a-kind couture pieces. And the ultra-luxurious swimwear line and online store arrives just in time for summer travels – from international yachting to posh poolside parties.

Founder Lilly Ghalichi is an LA-based designer by way of Houston, Texas. Her professional studies in business and law – along with her excitement for travel and leisure – have led her across the world and back. From exploring the exotic beaches around the World, to lounging poolside at luxurious beach clubs in Europe, Vegas, Miami and Los Angeles, Lilly is no stranger to fashionable swimwear. "I never felt sexy in my bikini, but I always felt sexy in lingerie. So I turned to lingerie as my inspiration, I captured its allure and incorporated it into swimwear.” The result? Lingerie bikinis with cuts more revealing than traditional swimwear – but with enough coverage to feel confident and sexy in any environment.

As seen in Paris, France on DJ Colleen Shannon – "The World's Sexiest DJ" – and Playboy's Miss March 2011 Ashley Mattingly, Femme Noir Swimgerie is set to be the next must-have luxury item for all fashionable jet-setters.

Look for Femme Noir Swimgerie on Facebook, Twitter and YouTube. For more information or to preview the new online store, visit www.swimgerie.com.

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Femme Noir Swimgerie
Alan Vojtech, CEO
214-803-3009

Wednesday, May 18, 2011

FOX NEWS | Femme Noir Swimgerie | Lingerie Swimsuits Hottest Trend 2011

Femme Noir Swimgerie on the front page of FOX National News.  Swimgerie is lingerie inspired swimwear. 

Swim Wear goes Lingerie - Swimgerie!
"It's a little bikini revolution", says Cheers PR and Style Expert Nadja Atwal who once won a national Miss Bikini contest. "If any of my competitors had worn Swimgerie in the contest, I would have surely lost to that girl, because these pieces have an unbeatable X-factor."
The new trend - best displayed by the label Femme Noir Swimgerie - has an economical appeal as well. "Since Swimgerie makes you both the goddess of the beach and queen of the night," Atwal continues. "It's budget friendly!
Let's take a look!

Femme Noir Swimgerie | Noir Collection 2011